Newegg
Newegg
Newegg Encounter the save of Digital Transformation, Marketing with MIT to global market
Background
Newegg Group was founded in 2001 by Mr. Chang, a Taiwanese immigrant who lived in US for a while. In May 2021, it was officially listed on Nasdaq in the United States Stock Market, which became the second largest 3C cross-border e-commerce in North America, with the visitors of 17 Million.
Newegg Taiwan, based in Taipei, is responsible for providing a high-availability and secure online shopping environment for global customers. Through tens of millions of buyers and sellers around the world, it conducts various data analysis, and cooperates with top big data developers such as the United States. Team cooperation, research and development of front-end and back-end systems and platforms, Newegg Taiwan leads more than 800 development projects per year, and professional operation team to provide real-time logistics support and online services.
Precisely Marketing MIT Product
Under COVID-19 pandemic in 2020, “digital resilience” is the key to the sustainable operation of enterprises. Taipei City promotes the industrial digital transformation action plan to help the industry adapt to the new normal at the fastest speed, guide innovation, and accelerate industrial resilience. Newegg announced in August 2021 to jointly promote the “T21 Cross-Border E-commerce Joint Egg Incubation Project” with the Taipei City Government, and held an online livestreaming briefing session on “Newegg and New Routes Advance to North America” in September of the same year to analyze in-depth the situation under the pandemic. E-commerce trends in the United States. Furthermore, Newegg will combine more than 20 third-party service providers, covering cash flow, logistics, certification, intellectual property rights and other services needed by sellers, and inject resources to support more Taiwanese companies to seize overseas business opportunities.
Ms. Clare Lin, the General Manager of Newegg Taiwan, said: “3C/IT products have always been the core of Newegg’s sales, and are the most suitable sales channel for Taiwan’s technology industry. In 2021, we officially position Taiwan as a seller recruitment center in the Asia-Pacific region, and will work with the Taipei City Government to promote “T21 cross-border e-commerce joint egg hatching plan”, we look forward to combining Newegg’s global resources and platform advantages to assist Taiwan’s high-quality sellers with export competitiveness to enter the North American e-commerce market.”
Match-Making Creates Mutual Collaboration
ITO successfully matched a local enterprise that developed and manufactured stylus pens, according to the T21 plan to meet the needs of business opportunities, which at the end successfully sold the stylus pen in North America.
Ms. Clare Lin, the General Manager of Newegg Taiwan, mentioned that: Newegg will continue to cooperate with Invest Taipei Office in the future, in order to help potential MIT product to enter North America Market with its e-commerce platform and make the successfully launch of each MIT products in U.S..